Challenge:

We want to refresh our brand. Our potential suppliers have good people and a good track record, but their models don’t provide a direct connection to our KPIs and customer/consumer behaviour.

Solutions:

Working with Hutrust® as a brand model, you get an approach that is commercially robust, intuitive and measurable. Clearly, if you don’t have good people, you won’t get great results. But if you have good people, the right tools can provide you with far greater certainty.

You can use Hutrust® through one of our accredited partners. Most work is global. Ask your preferred supplier to get accredited in the Hutrust® system. Use the Hutrust® qualitative and quantitative insight system to provide you and your partner with the right guidance.


Challenge:

We have quite a few brand cynics in other departments, that make it difficult to do exciting brand work and see it activated everywhere.


Solution:

Using trust and Hutrust® takes a lot of the bs and fluffiness out of brand work. It’s part of a measurable system, trust makes sense to all stakeholders and directly connects to their KPIs, Hutrust® is very logical and enables all stakeholders to understand it and to participate in the brand development. Further, Hutrust® comes with training and implementation modules for sales, service, HR, corporate affairs, which enables fast and effective activation through all functions.



 


Challenge:

Our measurement and KPI systems are quite separate from our brand definition approach which leads to constant friction.

Solution:

Hutrust® provides you with a framework that encompasses qualitative insight, workshop and brand definition tools, as well as quantitative modules for development and tracking that are perfectly complementary to most measurement programs including NPS, sat, consideration, Tr*m and others.


Challenge:

We’re not just talking about consumer or customer. It’s a brand that has to work for all stakeholders including employees, community, regulators, investors and suppliers.

Solution:

Trust is so fundamental that the same principles apply to all stakeholders. With Hutrust® you can precisely analyse what stakeholders want to trust your brand for, determine the biggest common denominators, get a clear segment focus and determine the best attributes to practically implement.


Challenge:

My brand has to work across different cultures, but isn't trust different in each?

Solution:

Nope. Hutrust® has been used in many cultures. It’s strength lies in the ability to see if different cultures find different drivers of trust within your model more important than others. This provides you with the ability to implement your brand highly effectively.
 


Challenge:

Whatever brand model and measurement we use, if it doesn’t excite and inspire our people and customers, it won’t do anything.

Solution:

Bloody true! That’s why brand stories are so incredibly important. And because Hutrust® models how we perceive interactions, it provides you with the exact chapters you need to develop an infectious brand story your people and customers want to retell. With Hutrust® it is also easy for anyone to use the parts important to their touchpoint and filter in the proofpoints that build that crucial trust.
 


Challenge:

We have to show what return on investment we get for our brand work.

Solution:

With the Hutrust® system, you’re able to check your trust status and drivers and your competition's. This enables you to show what customer effect the desired trust shift would have and tracks your progress.


Challenge:

We don’t want to go through a huge process, but want to review and optimise our brand.

Solution:

With the Hutrust® qualitative insight and workshop tools, you can review and optimise precisely and effective.




 


Challenge:

I get it that trust is important, but I have all my tools, measurement programs and suppliers in place and that's not going to change!

Solution:

Quantitatively Hutrust® clicks into your systems like you download an app to your mobile phone. It perfectly integrates, but gives you huge added value. In most surveys Hutrust® is just an additional 6 statements.

 


Challenge:

Sounds like a great tool, but I don’t want to be dependent on one supplier, especially if we want to use Hutrust® across multiple functions.

Solution:

Clients can license and use Hutrust® directly. In this case, we train you and your teams in the processes and uses relevant to them, including the training programs. This allows you to work freely, with any of your suppliers, with Hutrust®. It’s like your own tool.


Challenge:

The translation from brand into activation always proves difficult.


Solution: 

Hutrust® enables you to uniquely identify which functions need to focus on what trust drivers and proofpoints. In marketing, you can determine what PR versus social versus dm versus ATL need to focus on and brief and measure accordingly. You can clearly specify what sales in what stage of the sales process need to focus on or what sales drive in support versus complaint handling, all connecting back to your hard and soft KPIs.





Outcome from a sales training activation

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An example brand Story