The 6 Hutrust® facets are proven to drive over 75% of trust, NPS, the vast majority of satisfaction and consideration. By using Hutrust® you know you use a robust model to build trust and improve your KPIs.

As you have read in ‘About’, the notion that trust is critical is pretty obvious. But so far, we are lacking the tools to understand, build and manage brand trust.

Neuroscience has made huge strides in understanding trust and behavioural economics. This gives us an understanding that trust is not just fluffy and emotional, but it is a physical reaction, a bit like a knee jerk reflex. 

In fact, there are products that say, ‘If you spray this on yourself before a meeting, you will be more trusted and more successful.’ Obviously it’s nonsense, beyond ethics, and it’s impossible in all our interactions. That’s why we need to look at the psycho:logic of trust. How does trust work in our minds? What can we do to trigger trust? Not deceptively, but truly.

That’s what  Hutrust® does.  Hutrust® reveals how people assess trustworthiness, providing us with the ability to:

  • Understand why people trust us how much (or not).
  • Discover how we can better fulfill on what our people want to trust us for.
  • Define how to deliver this better.

If there is something like a trust equation, it’s this one. In all our studies the average of the 6 Hutrust® facets always equal the people’s direct trust score. This shows that the 6 Hutrust® facets indeed make up trust in its totality. 

Example:


Hutrust® reveals the 6 drivers of trust. This knowledge enables you to define what you need to be trusted for and better deliver it.  Hutrust® is:

Psychologically correct (developed under supervision of the father of the most modern psychology, Professor W. Salber).

Statistically proven to make up trust.

Practically proven in brand development and management with clients from Australia to Qatar.

This means working with  Hutrust® you are sure to work with a model that has its direct equivalent in your stakeholder’s mind, ensuring what you do is effective.

The 6 Hutrust® facets are proven to drive over 75% of trust, NPS, the vast majority of satisfaction and consideration. By using Hutrust® you know you use a robust model to build trust and improve your KPIs.